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Boudavida embraces real women in new campaign

Boudavida embraces real women in new campaign
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For three years now, the team behind Boudavida has worked endlessly to create an activewear brand that represents all women, whilst motivating wearers to be the best, most active version of themselves. 

Our new range takes this ethos to a whole new level with designs that flatter rather than expose and with an increased size range to cater for more women’s body shapes - all designed to enable women to feel confident and comfortable with their bodies.

Borrowing key elements from some of our best selling products, the new pieces, ranging from sizes 6-18, include flattering crops, supportive leggings, loose fitting vests and boxy t-shirts. 

Our founder and CEO Anabel Sexton commented ‘This collection is a great representation of what Boudavida is as a brand. Instead of using models in our lifestyle shoot we chose to use real women.  Including a dancer, a riding instructor and an up and coming pentathlete, have brought a fresh identity to our brand that reflects the real women who purchase our clothes. 

This new collection also marks the start of a new era at Boudavida as we have brought the manufacturing closer to home, handpicking performance fabrics from Italy and working with factories in Portugal who were able to maintain the quality that we have become renowned for.   

Determined to make a difference, the Boudavida ethos has always been to support women’s sports.  With every sale we donate 5% to female athletes, grassroots projects and charities known as our Boudavida Beneficiaries. 

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