Making products that perform well, look good on a range of body types and make you feel good are all factors that our designers take very seriously. To help women feel confident and comfortable in their body, we ensure that our products include all of these aspects.
Revealed in a recent survey by Women's Health, only 9% of British women have high body confidence, and this is something that we as a company are passionate to change.
We tend to put a lot of emphasis on external measures like sizing to define body image, and that can have an impact on self-esteem.
Approximately 10 million women in the UK are size 16 or over, and there is a misconception that they don't exercise. The most significant barrier to body confidence is the mind, and according to Sport England and This Girl Can, 75% of women who do want to exercise don't for fear of being judged about what they look like.
At Boudavida, we believe that a woman wants her gym wardrobe to be an extension of her style and that her wardrobe is full of multipurpose breathable fabrics, contemporary details and covetable prints. Recent data shows that almost 70% of women want activewear that is fashionable and stylish. But women's activewear needs to do more than look pretty; its purpose should be to support your body correctly and make exercising easier.
There is proof that wearing the right activewear will improve your technique. According to sports psychologist Jonathan Fader, "when you put on new fitness gear, you begin to get into character like an actor putting on a costume for a performance. As a result, you expect to have a better performance, making you more mentally prepared for the task." Scientists call this enclothed cognition - what you wear can have a significant influence on how your body and muscles move during exercise.
More importantly, there is evidence to suggest that wearing gym pieces gives you extra confidence, which can lead to more significant personal improvements and better self-esteem. Fitness is no longer only about lifting the greatest weight in the gym or reaching your fastest time; it's about health, self-care and mindfulness. More than ever, we are learning to prioritise our self-care, which has fuelled a demand for on-trend performance items that aren't just workout clothes, but mood-boosting items.
We believe that Boudavida's newest collection motivates women to be the best, most confident and active version of themselves.