Why activewear is helping women to love themselves
Making products that perform well, that also happen to be fashionable and durable, whilst catering for all shapes and sizes is something that Boudavida takes very seriously. Our latest range was designed to ensure women feel confident and comfortable with their bodies. A recent survey by Women’s Health stated that only 9% of British women had high body confidence- and this is something that we as a company are impassioned to change.
We tend to put a lot of emphasis on external measures, like sizing, to define body image, and that can have an impact on self-esteem. Approximately over 10 million women in the UK are size 16 or over and there is a misconception that they don’t exercise. The biggest barrier to body confidence is the mind and according to Sport England, 75% of women who do want to exercise don’t for fear of being judged about what they look like.
At Boudavida we believe that a woman expects her gym wardrobe to be an extension of her personal style, and that her wardrobe should be filled with multipurpose breathable fabrics, cleverly placed mesh panels and fashionable prints. Recent data shows that almost 70% of women want activewear that is fashionable and stylish. But women’s activewear needs to do more than just look pretty. Its purpose should be to support your body correctly and make exercising easier, because it’s been proven that wearing the right activewear can help you to improve your technique. What you wear can have a significant influence on how your body and muscles move during exercise.
More importantly it has been proven that wearing gym pieces gives you extra confidence and can help you to improve focus and performance. Which can lead to bigger personal improvements and better self esteem. Women- naturally, reap the most benefits. But fitness is no longer only about lifting the heaviest weight in the gym or reaching your fastest time. It’s about health, self-care and mindfulness. We are learning to take better self care, which has fuelled the activewear market for on-trend performance items that aren’t just workout clothes, but a lifestyle, and we feel that Boudavida’s newest collection motivates women to be the best, most active version of themselves.
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