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About Anabel

Boudavida Founder Anabel Sexton
Boudavida's founder Anabel Sexton created Boudavida to offer feel-good activewear in addition to supporting women's sport, donating 5% of sales to worthwhile causes.

"My vision is a world where all women and girls feel like sport is a natural pathway for them"

Anabel launched the British activewear brand in 2016 with a pledge to donate 5% of all sales to women’s sport, and now wants to lead the way for other brands to follow suit.

Having forged a career in the sports industry - from managing professional athletes to marketing sports kit - she knows the industry inside out and quickly recognised that not enough is being done to support women and girls at any level.

Anabel’s sporting credentials speak for themselves. A Welsh squash international in her youth, she is now an active tennis player and golfer, with a bit of yoga thrown in when she has time.

Anabel lives with her husband in the beautiful Somerset countryside, and if she’s not throwing epic parties or watching the sun come up at the Glastonbury Festival, she loves nothing more than exploring the world with her husband and two kids.