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About Anabel

She launched the British activewear brand in 2016 with a pledge to donate 5% of all sales to women’s sport, and now wants to lead the way for other brands to follow suit.


Having forged a career in the sports industry - from managing professional athletes to marketing sports kit - she knows the industry inside out and quickly recognised that not enough is being done to support women and girls at any level.  


And so, over a gin & tonic on a Portuguese golf-club terrace the idea of Boudavida was born.


Anabel’s sporting credentials speak for themselves.  A Welsh squash international in her youth, she is now an active tennis player and golfer, with a bit of yoga thrown in when she has time.  


Anabel lives with her husband in the beautiful Somerset countryside, and if she’s not throwing epic parties or watching the sun come up at the Glastonbury Festival, she loves nothing more than exploring the world with her husband and two kids.

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