It’s no secret that women’s sport is significantly less visible in the media than men’s. In fact, only 7% of all media coverage within the UK is allocated to it. Even more staggering is that only 0.4% of the commercial money invested into sports goes into the women’s sector.
The team at Boudavida are impassioned to change this.
We want to ensure that money from the sale of women’s products goes directly back into women’s sport.
We want to inspire and empower women, girls and the next generation.
We want to encourage women and girls that participation in sports is important, because we believe that sport and exercise is a vital part of living a healthy, happy life.
In short, we want to change the game, or at least the game to change. Which is why we give back!
Every six months we choose three beneficiaries and 5% of our sales go to them. So if you are an aspiring athlete, or are involved in a grass roots programme for women or girls, and want to be one of the recipients of our 5% donation, please write to us at firstname.lastname@example.org and tell us exactly why we should consider you!