Our Story

Boudavida Women’s Activewear

About Boudavida

Welcome to Boudavida

We are an activewear company with a difference. We don't just make sportswear; we aim to bring fashion and function together to create clothes that make women feel good about their bodies and inspired to get active. Oh yes, and we're raising money for women's sport in the process.

We spend a great deal of time designing and testing our kit, so we know that it goes the distance no matter what sport you do. More than anything, we want you to feel good in your activewear – after all, if you feel great in your kit, you'll want to get out there and exercise in it! From squat-proof leggings to sweat-wicking tops, we've got you covered.

5% of every purchase from Boudavida is donated to projects in women's sport, making a difference for women and girls across the UK. We do this to help more women in the UK stay active, improve their health and enhance their lives through sport and exercise.

What Does Boudavida Mean?

Inspired by the legend of Boudicca, Queen of the Iceni tribe – a strong and active woman who wouldn't take no for an answer – we dreamed up the name 'Boudavida' as a way of encapsulating female strength of character with the notion of living a healthy life. 'Bouda' from the legendary Queen Boudicca, and 'vida', from "life".

Boudavida: combining warrior strength with health and vitality. 'Bouda' from legendary Queen Boudicca, and 'vida', meaning "life".

Levelling The Playing Field

It's hard to believe that, of all the media coverage of sport in the UK, only 7% is dedicated to women.

Even more staggering is the fact that of all the commercial money invested into sport in the UK, only 0.4% goes into the women's sector (Women In Sport: Sponsorship & Media Report).

Only 7% of media coverage in the UK is dedicated to women, and only 0.4% of commercial money is invested into women's sport.

It's a sad fact that without coverage, sponsors will not invest in women's sport, leaving female participants unable to follow their dreams, and leaving the various sports without professional role models that inspire the next generation.

At Boudavida, we want to change this situation, and level the playing field, which is why we choose to donate 5% of our sales to projects in women's sport.

Creating A Virtuous Circle

Our greatest goal is to see just how much money we can pump into women's sport and what tangible change we can make by doing that.

We want to ensure that money from the sale of women's sportswear goes directly back into projects that support women's sport and exercise. We want to help create role models and communities of women and girls who believe that sport and exercise are vital to living a healthy, happy life.

In short, we want to create a virtuous circle that supports the women and girls who will one day inspire the next generation of women and girls to get active.

This mission is at the core of everything we do at Boudavida; to create a harmonious circle of funding from the sale of activewear that encourages more women and girls to get active.

You can find out more about the work we do to support causes in women's sport here.

If you would like to put forward a project for our 5% donation, please get in touch with us at contact@boudavida.com.