Creating a virtuous circle
Can you believe that of all the media coverage of sport in the UK, only 7% is dedicated to women? Even more staggering is the fact that of all the commercial money invested into sport in the UK, only 0.4% goes into the women’s sector.
It’s a sad fact that without media coverage, sponsors will not invest in women’s sport, leaving female participants unable to follow their dreams, and leaving the various sports without professional role models that inspire the next generation.
At Boudavida we want to change this situation. We want to ensure that money from the sale of women’s products goes directly back into women’s sport and exercise. We want to help create role models and communities of women and girls who believe as we do that sport and exercise is a vital part of living a healthy, happy life.
In short, we want to create a virtuous circle that supports the women and girls who will one day inspire the next generation of women and girls to get active.