The Boudavida Beneficiary Scheme
It's no secret that women's sport is significantly less visible in the media than men's. The staggering truth: only 7% of all media coverage is allocated to women's sport in the UK. Even more shocking is that only 0.4% of the commercial money invested in sport goes into the women's sector.
We're driven to change this.
We want to ensure that money from women's activewear sales goes straight back into women's sport. We want to inspire and empower women, girls and the next generation. We want to encourage women and girls to participate in sport because we believe that sport and exercise are vital to living a healthy, happy life.
In short, we want to change the game, which is why we give back.
Our Current Beneficiaries
The Wanderlust Women, led by Amira Patel, is a supportive group for Muslim women to connect with the outdoors. In just a year, the group has more than 3,000 Instagram followers, a nomination for an award at the National Diversity Awards, and has introduced dozens of women to the thrill of exploring the great outdoors.
The New Forest Off Road Club has a mission to create community and confidence on two wheels. Driven by principles (and pedals), anyone can participate in accessible group rides in the stunning scenery of the New Forest. Inclusive, accessible, diverse and community-led, members come for the riding and stay for the activism.
Wave Wahines CIC offers coached surf sessions for women and girls in North Devon. Offering an inclusive and non-judgemental environment, the group promotes self-confidence, fitness and friendship for all of its members.
The 5% Donation
Every eight months we choose three new women's sports projects to support; if you are an aspiring athlete, or are involved in a grass roots programme for women or girls and want to be one of the recipients of our 5% donation, please write to us at firstname.lastname@example.org.